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In 1531, the Blessed Mother appeared four times to St. Juan Diego asking for a church to be built in her honor. The last time she appeared to St. Juan, on December 12th, 1531, she arranged roses in his tilma, which he then took to the bishop. When he opened his cloak, the image of Our Lady of Guadalupe was miraculously present on the tilma.
We therefore celebrate the feast day of Our Lady under the title of Guadalupe on December 12th. It is preceded on December 9th by the feast of St. Juan Diego, who was canonized in 2002 by Pope St. John Paul II. More from EWTN...